Cooch grass is the nemesis of Australian gardeners. Once it takes root it is almost impossible to remove. You can poison it or try to dig it up (its roots are up to 1.5 metres long, so good luck). But just when you think it's gone, it will pop up somewhere else and keep spreading.
Unstoppable, tenacious and persistent, it bears all the characteristics of a great communication idea. You just can't keep it down. These are the kind of ideas we strive to create for our clients.
