Ron Samuel - Creative Director / Partner

A founding partner of Cooch, Ron is one of Perth’s most experienced Creative Directors and respected strategists. He is one of the few creative directors currently in Perth to have held the same position internationally, having worked in Singapore for four years at multi-national agencies Lintas and Euro RSCG. 

Ron has devised strategies, concepts and written copy for major local, national and international brands including Maggi, Volvo, Compaq Computers, Ricola (Europe’s No 1 confectionary brand) and Unilever. 

His strength lies in his ability to translate a brief and create highly effective commercials with a strong, single minded message. Awarded locally, nationally and internationally, Ron has won the 94.5 Radio Writers’ Award (Australia’s richest advertising award) and one of his outdoor posters for client HBF was elected to the Campaign Brief Hall of Fame.

Apart from his creative credentials, Ron also has a very good understanding of business, as evidenced by his MBA qualifications. It’s a rare combination and makes him a very valuable client resource.