We had the pleasure of hearing the co-founder of Contagious magazine, Paul Kemp-Robertson, speak today. Contagious is a publication out of the UK that is at the forefront of trends in marketing, advertising and communications. Josh gives us his view on the presentation…
“Hearing Paul’s view on where the advertising industry is heading was refreshing to say the least. His messages were simple, logical and well worth passing on. I have listed some below:
No Media Metric Test – Paul recommended a simple test when producing content you expect people to pass on to their friends. Imagine you have a $0 media budget. You cannot drive any traffic to your content. Will it still be consumed and passed on based on its value alone? If not, maybe it’s time to re think the content.
Engaging the Quality Few – social media should be about engaging with those that matter. You should influence those that influence. A head honcho (I should have taken notes) from X Box said they would rather have 100 fully engaged and active participants than 1,000,000 inactive participants.
Traditional Media Is Not Dead – While Paul is a strong advocate of social media and the digital space, he is far from announcing the death of traditional media. In fact, he said that a great TV spot is still the best way to move the masses. But he did state that if your campaign stops at traditional media and doesn’t continue through the line to engage the audience you are not truly communicating with them.”